I am often face questions from customers, today web pages are nothing new, but is it still useful? If you feel the same way, then I can tell you for sure that you are about to be eliminated by this technology economy.
When Taobao, ebay, Amazon, and logistics were not as mature, you assume that web page is useless you can be forgive. But today our mobile phone had become more important than our wallet and identification and Google and Facebook has become a platform that everyone must visit daily, if your company still behind the trend, your market will sooner take over by your competitor. Google and Facebook had implement to track the date of user behavior on internet many years ago. To the point, if your company still using a tranditional way for marketing, can say that your marketing method is had been outdated.
A webpage is your marketing tool nowsday. Your company will need it to continue your business operation to another era. What a web page can do ?
1. Let your potential customer to subscribe your newsletter.
Make a blog on your company’s webpage related to your company’s products and services, publish your company’s product and service related information and tips which can let customers feel interesting and useful, then customers will be willing to leave their emails to follow up with your company product and service’s news.
2. Track the spending habits of your potential customers.
By setting up a tracker on the webpage, you can clearly understand the consumption habits of your potential customers, such as the number of views on your webpage, when is the most viewed, what products are the most popular, and which regions are potential customers coming from. It is impossible to achieve it until recently our technology skill have been matures and low cost. If you know how to use your company’s webpage, then these data will be the trends and indicators of your company’s future development.
3. Push effect on marketing promotion.
When you successfully let your customers leave their email addresses, you can start to use mailer to promote your products, the conversation rate is high until you can’t imagine. For example Guardian, after I had successfully made the first purchase on their website, their mailer promotion never ending email to me and almost every week one or twice, but it will not make me feel annoying. It is one of the consumer behaviour, even though I am not intent to buy but I am willing to know more about the promotion product. But it also depends on the periodicity of your product and service lifecycle, for example, if you selling cars, you can’t always actively promote customers who have already bought your car by this method but to implement some after-sales service, such as the knowledge of new car instructions, warm reminder that the date of inspection and maintenance will definitely make your customers willing to keep your mailer.
4. Improve or maintain customer loyalty to your company’s brand.
When your website or information leaves a good impression on your customers, it will naturally increase customer loyalty to your company’s brand. One example that does a good job is Iproperty. If you leave your wish list on your property requirement, you will receive a daily email regard the property on sales information for your wishlist. When the user is loyal to this website whenever they would like to search for information or do a purchase, naturally brought the industry brokers to advertise at these platform.
We must not be neglect of the changes bought by technology to our business activity, your competitor had started to collect webpage data for their potential customer. You may not see the crowded situation from their retail shop, but they had join the trend to serve a bigger market from their webstore or website.
Let’s start to plan your move to online presence, what are you waiting for? We willing to help and work with you with our experiences, call us now! 010-469 7388
For more information: https://latitudeinnovation.com.my/digital-marketing-agency/