Having a fast-loading website is an increasingly critical factor in user experience (UX) and search engine optimization (SEO). Today’s users expect websites to load quickly, and those websites that do not load quickly are likely to suffer negative consequences as a result. Research conducted by the Aberdeen Group found that a one-second delay in page loading time reduces page views by 11%, customer satisfaction drops by 16%, and conversion rates by 7%. Google also said that website loading speed is one of the signals its algorithm uses to rank web pages. As the website continues to evolve and become more complex and complex in content, it is important to ensure that your website is adjusted to minimize the page load speed as much as possible. Although there are many factors that affect page load speed–many factors require the help of a skilled website development partner–but there are some actionable adjustments that can have a significant impact on slowing page load speed.
Simple tips to improve page load speed.
1. Optimize images and videos improve page load speed
Some of the biggest culprits that increase page load time are images and videos because they make up a large part of the overall page size. There are two different factors associated with images and videos: the size of each individual asset and the number of total assets loaded on any particular page. It is important to address these two factors.
Reduce the file size of all media assets
Limit the number of total assets on each page
Remember, the more pictures and videos you put on each page, the longer it will take to load. It is important to recognize the overall “size” of each page asset. Website features, such as sliders (or carousels), background videos, large images, and background textures may increase the fun of the website, but they also increase page loading speed. Try to find a healthy balance between visual aesthetics and user experience.
2. Make full use of cache and page speed plugins
There are many factors that affect the loading speed of website pages, but many factors are beyond the professional knowledge of ordinary marketers. Fortunately, there are many useful plugins or modules (depending on your CMS) that can assist with technically important tasks. Page caching is another way to help improve page load time. The cached web page is provided as a static HTML version of a specific page to avoid time-consuming queries of your website database. Cached pages load much faster-while reducing server load by 80%. WordPress users can easily install one of many popular page caching plugins, such as W3 Total Cache.
A powerful WordPress website page speed solution, such as WP Rocket, can not only handle page caching (to replace the needs of plugins such as W3 Total Cache), but also a series of other page speed optimization methods, such as.
- Enable browser caching
- LazyLoading pictures and videos
- Reduce resources (HTML, CSS, JS).
- Remove query string from static resources
- Merge files (Google fonts, CSS, JS).
- Optimize the database
- Load CSS files asynchronously
- Lazy loading of JS files
Note: Although page speed solutions like WP Rocket have many options, please be aware that there are potential risks. If you find any visually broken items on your website, please deactivate the option.
3. Upgrade your web hosting package
The quality of your web hosting package can have a significant impact on the page load speed of your website-both positively and negatively. Especially for large, resource-intensive websites, and websites that generate a lot of traffic. Although it may be tempting to use a cheap shared (or grid) hosting platform, investing in a high-performance VPS, managed or dedicated web hosting platform should be a priority. These packages usually use a much faster technology stack, and have dedicated resources and a series of important options to fine-tune your server.
Other tips for improve page load speed
As mentioned earlier, there are many, many factors that affect the page load speed of your website. Although some are within your control, many require the expertise and assistance of network development partners. Here are a few other considerations for improve page load speed of your website. Minimize HTTP requests-this involves the minutiae of website development, but reducing the total number of pages that need to be loaded (such as images, scripts, etc.) can reduce page loading time. Enable Gzip compression-Gzip compresses your web pages and style sheets before sending them to the browser. This can reduce the page size by 70%, which can also greatly reduce the transmission time.