We all make the mistake of holding on to things too long. Professionally speaking, it means a lack of innovation in your business, which can easily cost you your next potential customer. The world is changing, and so are our buying trends. Today, many people make purchasing decisions by searching for things on the Internet. This trend has increased the importance of having websites for all kinds of businesses. A website is a great tool for marketing a business. Websites act as 24/7 round-the-clock salespeople, working for your business all year round. A website helps your potential customers find your business on the Internet and enhances your business credibility. A website helps you market your brand on social media and forums. If you want your business to take full advantage of the online opportunities available to it, then you need to update your website and keep up with changes in technology and design trends.
It’s important to note that a website redesign doesn’t exactly mean that you have to change every element of your graphic design and branding or change the look of your website; instead, the term website redesign has a much deeper meaning. Even making functional changes in your website to create a better website means a website redesign.
Some companies refuse to revamp their websites to save the money spent on website redesign. It is important to note that a website overhaul can prove to be a significant investment in your business if done properly. Here are the top 5 reasons you should consider when revamping your website.
1) You aren’t getting the results you want.
Your website exists to build your customer base, and your data should show you’re trending toward that goal. Your website will be useless if it does not deliver desired results.
- Does your call-to-action convert visitors into leads and customers.
- Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value.
- Is your site too text-heavy or riddled with corporate speak?
- Does your site’s look and feel match your company’s voice and speak directly to your target audience?
2) You have changed your content strategy.
Great website content leads to better customer retention, higher ranking of site in search engine results and convert prospects into customers. If you have changed your content strategy entirely then you should consider revamping your site.
3) Outdated Branding/ Design/ Technology
Technology is changing rapidly and there are some website platforms that could not keep up with pace of progressing technology. You should understand the fact that we use third party tools in our sites to improve its functionality but if they are outdated and not working properly then they will annoy the visitors coming to your site. Therefore, redesign your site and add new versions of third party tools in your site.It’s important to present a clear and allied brand message throughout your website.
Branding of a company may be based on the following factors.
- Brand voice
- Value proposition
4) Your website just does’t work/ isn’t responsive
Consumers access web today through number of devices such as tablets, smartphones, TVs and music devices. Therefore, it is believed that websites should not only be designed for laptops and desktops rather they should also work well on tablets, smartphones, TVs and music devices without affecting user experience. Almost 30% of consumers access websites through mobile, if your site is not responsive you will miss out your customers who will be frustrated to see desktop version of site on mobile. Check out, does your site follow rules of responsive web design? Does it work on different devices easily without affecting user experience? If answer to these questions is NO, then you need to make your site responsive.
5) An Expanded or changed target Audience
Maybe you were targeting a limited demographic or specific user group in past. But now you have discovered a whole new target audience, or you have a new product or service to offer. Every user that you target is looking for something specific that he needs and your website is a gateway to all these needs. But recognizing these needs is not enough. You must be able to capitalize this need by incorporating corresponding attractions in your website. This may require some minor revamp on your website.
As a businessman aiming for growth, you should not shy away from a website revamp exercise. The realignment expectations include:
- How you describe your product and services
- Design and functionality of your website
- How you organize your website
- The content you provide for your product and services