What is website speed?

Network performance refers to the speed at which web pages are downloaded and displayed on the user’s web browser. Web performance optimization (WPO), or website optimization, is an area of knowledge about improving network performance.

Faster website download speeds have been proven to increase visitor retention and loyalty as well as user satisfaction, especially for users with slow Internet connections and users with mobile devices. Network performance also results in less data being transmitted on the network, which in turn reduces the website’s power consumption and environmental impact. Some aspects that can affect page loading speed include browser/server caching, image optimization, and encryption (such as SSL), which all affect page rendering time. The performance of web pages can be improved by technologies such as multi-layer caching, lightweight design of presentation layer components, and asynchronous communication with server-side components.

In the simplest sense, page speed refers to the loading speed of content on any given website page. Page speed can be described in one of two ways. “Page load time” or “time to reach the first byte”. Page load time refers to how long it takes for a single page on your website to fully display the content, and website speed helps to form a visitor’s first impression of the website and business. Developers and testers strive to make the website aesthetic and functional by adding a large number of features, content and functions.

However, if these functions or content are not fully optimized, it may adversely affect the speed of the website. The loading speed of a website is very important to anyone who visits the website. According to research, 47% of people will not wait more than two seconds to load a web page.

Speed is an integral part of the user experience, especially for e-commerce sites, every second of delay will cost them millions. This article details three reasons why website speed is important and why website speed must be optimized.

1. High speed ensures an impressive user experience

As mentioned earlier, when a customer or visitor opens a website for the first time, they want the website to load quickly (within 3 seconds). Remember, the first impression is crucial for businesses on the web. Speed plays a decisive role in how the audience perceives a brand on the Internet. Humans tend to think that a faster website is more reliable and professional. Conversely, a slow website is very annoying for users. Most users jumped out immediately, preferring to visit other faster websites to meet their requirements. Reversing this negative impression can be very challenging.

Kissmetrics’ research also shows that if a website takes more than three seconds to load, 40% of people will give up altogether. Therefore, in order to provide an impressive user experience for first-time users, a website should load quickly every time it is opened.

2. Speed affects the SEO ranking of the website

Google has made it very clear that they are speed-oriented for every product on the web. Google has officially admitted that fast loading speed is a positive ranking factor. However, Google also clarified that website owners should not compromise content quality or relevance in order to make the page faster.

Therefore, in order for the website to rank well on Google, the team must ensure that the page is sufficiently optimized to increase the loading speed. A higher ranking will lead to an increase in organic traffic, which is very important for companies.

3. Speed affects conversion rate

Remember, Google penalizes websites with slow page loading speeds. More importantly, when the page rendering time is too long, customers or visitors will stop returning to such sites or jumping out. This will result in loss of potential customers and revenue. If a company wants to succeed on the Internet, it is not negotiable to have a fast website.

A fast-loading website not only provides a good user experience, but also helps create a lasting positive impression among customers. Therefore, optimizing page loading speed is the most important for every website developer and tester. From the beginning of the development sprint cycle, it needs to be included in their priority list

See a simple tips to improve page load speed: https://latitudeinnovation.com.my/3-simple-tips-to-improve-page-load-speed/?swcfpc=1

Do you need a website? Feel free to contact us: https://latitudeinnovation.com.my/web-design-service/

What is website speed?

1. High speed ensures an impressive user experience

2. Speed affects the SEO ranking of the website

3. Speed affects conversion rate

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