Rewards & Redemption Platform – Fontactiv Buy & Redeem Campaign
Reward.Fontactiv is a customer rewards platform designed to make the purchase redemption process more organised and user-friendly. The platform allows customers to submit their purchase details to participate in the rewards programme while helping the company collect and manage information about where products are purchased. The project focuses on improving the customer submission experience through a structured form with dynamic questions that change according to the selected purchase channel.
The website serves as a central platform for customers to submit their purchase information for the Fontactiv rewards programme. It provides a straightforward way for customers to identify their purchase outlet and enter the relevant details required for their submission. By introducing conditional form fields, the platform ensures that customers only need to provide information relevant to their selected purchase channel, making the process clearer and more efficient.
Reward.Fontactiv is designed for Fontactiv customers who purchase products through participating pharmacies, online marketplaces and other retail outlets. It also supports the company’s marketing and administrative teams by collecting structured purchase information that can help with reward verification, customer submissions and programme management.
1. Customer Eligibility and Redemption Requirementse
Provides information about the requirements for customers to participate in the FontActiv Buy & Redeem campaign, including the minimum purchase of RM100.00 in a single receipt from a participating retailer.
2. Eligible Product Information
Identifies the FontActiv products that qualify for the rewards programme, specifically FontActiv Complete 800g and FontActiv diaBest 800g, helping customers determine which products are eligible for redemption.
3. 4-Steps Reward Redemption
Provides guidance on how customers can claim their rewards and receive their TNG eWallet Reload PIN via SMS or WhatsApp within 5 to 7 working days after successful verification.
4. Purchase Receipt Submission
Allows customers to submit their purchase receipts and the required information through a structured form for reward verification. The platform supports the redemption process by requiring a single eligible receipt for each submission.
The Challenges
The main challenge was designing a user-friendly submission form that could accommodate different information requirements while ensuring data consistency. The form needed to remain simple and organised, allowing users to provide the relevant details without unnecessary complexity.
The Solutions
A structured form with dropdown selections and conditional fields was implemented to display relevant questions based on user input. The form adapts to different submission requirements, ensuring that users only see the fields relevant to their selections. This approach reduces unnecessary input, improves the consistency of collected data and creates a smoother, more organised user experience throughout the submission process.
Website Design
The Reward.Fontactiv website features a clean, modern and user-friendly design that reflects the brand’s professional identity. Deep blue (#06277A) serves as the primary colour, establishing a sense of trust and reliability, while vibrant yellow (#FFDE17) highlights important elements and draws attention to key information. Dark blue (#292561) is used for text to maintain readability and visual consistency, complemented by light blue (#B1E2F8) to create a fresh and welcoming appearance. An additional blue shade (#2E3192) reinforces the overall colour scheme. The structured, responsive layout ensures a consistent browsing experience across desktop, tablet and mobile devices.
